|Title||Identity and the Online Media Fan Community|
|Publication Type||Book Chapter|
|Year of Publication||2013|
|Editor||Warburton, S, Hatzipanagos, S|
|Book Title||Digital Identity and Social Media|
|Publisher||Information Science Reference|
|Keywords||Community, fandom, social media, tagging, trust|
While new technology offers the promise of abstraction and automation, the Web offers an efficient, global method of communication between people, both as individuals and within and amongst groups. The recent prominence of the social web reflects and acknowledges an underlying facet of human nature – that humans like to interact and will use whatever is available to them to do so. But communication and interaction are about more than the exchange of information; they are about who we are. This chapter presents a case study in identity and trust within the online media fan (OMF) community.